what we think, and why
Writing.
Four arguments this studio makes, set out at more length than a page of the site has room for. Each one expands something said shorter somewhere else.
Posts
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OOVERT or overt? Why the name has two Os
People type overt, and that is fair. It is a real word and ours is one letter away from it. Here is where the name came from, what the second O is doing, and the cost of naming yourself next door to the dictionary.
The studio's own name, assessed the way we would assess a client's
10 September 2026 · 3 min read
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What we need from you, week by week
The process page is written from our side of the desk. This is the other half: what we need from you, when, and how long each ask actually takes.
The process, from your side of it
10 September 2026 · 3 min read
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Why we do not require a call
Most studios will not give you a number until you have had two conversations. We answer by email within a working day, and a call happens when it is useful to you.
The meeting we deliberately left out
10 September 2026 · 2 min read
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What happens on a thirty minute call
Four consultations are bookable here. Three run thirty minutes and one runs forty five. What each is for, which to pick, and what you should leave with.
The four consultations, and what each is for
10 September 2026 · 2 min read
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When being in the room is worth it
We work remotely and say so plainly. Face to face collaboration does buy something real, so here is what it buys, when it matters, and what we do instead.
Face to face work, priced honestly
10 September 2026 · 3 min read
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Why we might be the best studio for you
Every studio on the list says it is the best. Here is the version of that claim you can check yourself, before you speak to anyone or pay anything.
The claim, and what would actually prove it
10 September 2026 · 3 min read
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How to choose a brand identity studio in New Mexico
Searching for the best design agency in the state returns a list. The list cannot tell you which one is right for the thing you are trying to do. Here is what to compare instead, including the cases where we are the wrong answer.
A buyer's guide, written by one of the options
9 September 2026 · 3 min read
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Hiring a studio that is not down the road
We work with founders in three countries from one desk. Here is what that costs you, what it does not, and when you should insist on somebody local instead.
Remote identity work, without the sales pitch
9 September 2026 · 2 min read
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We do not make logos
The mark is the last thing we draw and the least of what you are buying. Here is what the rest of it is.
The homepage headline, in full
7 September 2026 · 2 min read
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Why our prices are on the site
Most studios will not quote until you have had two calls. We publish three numbers and what each one includes. That is a choice, and it costs us some work.
The argument behind the pricing page
7 September 2026 · 2 min read
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What the diagnostic actually measures
Four questions, a score out of 100, and four measures behind it. This is what each one is, and what the number is not.
The scoring behind the free diagnostic
7 September 2026 · 2 min read
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Three weeks, and why it is three weeks
Not because the work takes exactly that long. Because a deadline you can plan around is worth more than an estimate that keeps moving.
The run described on the process page
7 September 2026 · 2 min read
