what we think, and why
Writing.
Four arguments this agency makes, set out at more length than a page of the site has room for. Each one expands something said shorter somewhere else.
Posts
1 piece is held back as draft and not listed here. Drafts stay out of the sitemap too. Clear the draft flag in the CMS to publish one.
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What should a small business website include?
The pages a small business site needs, what each one has to do, and the things worth leaving out until you have a reason to add them.
The web design service, page by page
29 October 2026 · 2 min read
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How long does logo design take?
From a few minutes on a generator to several months at an agency. What actually takes the time, what should not, and how long ours takes.
The three-week run, from the logo's side
26 October 2026 · 1 min read
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What should brand guidelines include?
Not a hundred-page document nobody opens. The sections a useful brand guide has, what each one should answer, and how to tell if yours is working.
The written guide that comes with the identity
22 October 2026 · 2 min read
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What does a branding agency do, and do you need one?
What a branding agency delivers, how it differs from a designer or a marketing agency, and the point at which hiring one starts to pay for itself.
The services page, from the buyer's side
19 October 2026 · 2 min read
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Should you rebrand?
A rebrand is expensive to do badly and expensive to put off. The signs it is time, the signs it is not, and what a rebrand should actually change.
When an identity has stopped doing its job
15 October 2026 · 2 min read
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How much does a small business website cost?
From nothing on a builder to tens of thousands at an agency. What you pay for at each level, the running costs nobody quotes, and what we charge.
Web design and build, priced in the open
12 October 2026 · 2 min read
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What does a brand identity include?
More than a logo, less than a big agency would sell you. The parts of a brand identity, what each one does, and which a small business can skip.
The brand identity service, part by part
8 October 2026 · 2 min read
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How much does a logo cost?
Anywhere from the price of lunch to the price of a car. What changes between the two, what you should get at each level, and what we charge.
Logo design, with the prices in the open
6 October 2026 · 3 min read
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Can AI design a logo?
It can make something that looks like a logo in seconds. Whether that is a logo you can own, protect and build a business on is a different question.
Why the work here is designed, not generated
6 October 2026 · 2 min read
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How much does brand identity design cost?
A brand identity can cost a few hundred dollars or several hundred thousand. What decides it, what a small business actually needs, and what we charge.
Brand identity, costed line by line
6 October 2026 · 2 min read
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Power that whispers: the BlackOrchid identity
BlackOrchid protects the digital lives of people who already have attention. The brief was power without volume, so the orchid is drawn as a circuit and the type does the talking.
Brand identity, start to finish
5 October 2026 · 4 min read
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From hairline to headline: the Kindred rebrand
Their results spoke for themselves. Their logo did not. How we kept the Kindred mark people recognised and rebuilt everything around it.
The identity in our homepage video
17 September 2026 · 5 min read
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OOVERT or overt? Why the name has two Os
People type overt, and that is fair. It is a real word and ours is one letter away from it. Here is where the name came from, what the second O is doing, and the cost of naming yourself next door to the dictionary.
The agency's own name, assessed the way we would assess a client's
10 September 2026 · 3 min read
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What we need from you, week by week
The process page is written from our side of the desk. This is the other half: what we need from you, when, and how long each ask actually takes.
The process, from your side of it
10 September 2026 · 3 min read
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Why we do not require a call
Most agencies will not give you a number until you have had two conversations. We answer by email within a day, seven days a week, and a call happens when it is useful to you.
The meeting we deliberately left out
10 September 2026 · 2 min read
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What happens on a thirty minute call
Four consultations are bookable here. Three run thirty minutes and one runs forty five. What each is for, which to pick, and what you should leave with.
The four consultations, and what each is for
10 September 2026 · 2 min read
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When being in the room is worth it
We work remotely and say so plainly. Face to face collaboration does buy something real, so here is what it buys, when it matters, and what we do instead.
Face to face work, priced honestly
10 September 2026 · 3 min read
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Why we might be the best agency for you
Every agency on the list says it is the best. Here is the version of that claim you can check yourself, before you speak to anyone or pay anything.
The claim, and what would actually prove it
10 September 2026 · 3 min read
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How to choose a brand identity studio in New Mexico
Searching for the best design agency in the state returns a list. The list cannot tell you which one is right for the thing you are trying to do. Here is what to compare instead, including the cases where we are the wrong answer.
A buyer's guide, written by one of the options
9 September 2026 · 3 min read
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Hiring a studio that is not down the road
We work with founders in three countries from one desk. Here is what that costs you, what it does not, and when you should insist on somebody local instead.
Remote identity work, without the sales pitch
9 September 2026 · 2 min read
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We do not make logos
The mark is the last thing we draw and the least of what you are buying. Here is what the rest of it is.
The homepage headline, in full
7 September 2026 · 2 min read
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What the diagnostic actually measures
Four questions, a score out of 100, and four measures behind it. This is what each one is, and what the number is not.
The scoring behind the free diagnostic
7 September 2026 · 2 min read
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Three weeks, and why it is three weeks
Not because the work takes exactly that long. Because a deadline you can plan around is worth more than an estimate that keeps moving.
The run described on the process page
7 September 2026 · 2 min read
