Services

Six services. One argument.

Everything here exists to move you off the price conversation. Take the part you need, or take the lot.

Logo Design
Brand Identity Design
Web Design
Development
Digital Marketing
SEO
Social Media Marketing

Logo Design

The mark, and the rules that keep it one mark.

Identity system

The problem

A mark that was picked rather than drawn. It holds on the sign and falls apart at sixteen pixels, and nobody in the company can say why the colours are those colours.

A logo is the fastest thing a buyer reads about you, and the easiest thing for a team to wreck by accident. We draw one that holds at favicon size and at wall size, then write the rules that stop it drifting the first time someone else opens the file.

What lands

Primary wordmark
Stacked and horizontal lockups
Icon and favicon
Clear space and minimum sizes
Source files owned outright

Not included

A full identity system
Stationery and collateral
Website design

Brand Identity Design

The whole system, not just the mark.

Positioning, then identity system

More about Brand Identity Design

The problem

Every asset is a decision made from scratch, so nothing compounds. Two people describe the company two different ways and the buyer hears both.

Type, colour, layout and language, built as a system so everything you ship afterwards agrees with everything else. This is the part that decides whether you read as the expensive option before anyone on your team has spoken.

What lands

Audit against the companies you lose to
Positioning and the language to defend it
Typography and colour system, contrast measured
Usage rules
A guide your team can run without us

Not included

Site design and build
Ongoing campaign assets

Web Design

The site a buyer judges before the first call.

Build and handover

More about Web Design

The problem

The site is the comparison. A buyer opens you and three competitors in three tabs, and whichever looks most expensive sets the number the rest are measured against.

Designed against the companies you keep losing to, so the comparison stops being about price. Every page is drawn on the same system as the identity, which is why it still looks right a year after we leave.

What lands

Sitemap and page structure
Desktop and mobile design
A component set, not a stack of one-off pages
Copy direction
Handover to build

Not included

Copywriting beyond direction
Photography and video production

Development

Built, shipped, and yours.

Build and handover

More about Development

The problem

A site only the agency can edit is a retainer with extra steps. The first urgent change goes through us, and so does every one after it.

We build what we designed, then hand over the files, the templates and a written guide. You own all of it outright, with nothing rented back and no retainer needed to stay consistent.

What lands

Responsive build
Templates your team can edit
Performance and accessibility pass
Launch
Written handover

Not included

Hosting and domain fees
Third-party licence costs
Ongoing maintenance

Digital Marketing

Assets that stay on system after launch.

After handover

More about Digital Marketing

The problem

Six months after handover the brand has quietly come apart, because every urgent asset was made by whoever happened to be free that afternoon.

Campaign, social and ad creative drawn from the same identity, so the tenth post still looks like the first. Most brands come apart here, six months after handover, when someone improvises a graphic at short notice.

What lands

Campaign concepts
Social templates
Ad creative
An asset library your team pulls from

Not included

Media buying and ad spend
Channel management

SEO

Being findable without sounding like everyone else.

After handover

More about SEO

The problem

You rank for what you are cheapest at rather than what you are best at, so the traffic that arrives is already shopping on price.

Structure, technical foundations and content direction, so the site earns its traffic rather than renting it. Positioning decides what you are worth ranking for; this makes sure the ranking is worth having.

What lands

Technical audit
Keyword and intent mapping
On-page structure
Content direction
Reporting

Not included

Paid search
Link buying

Social Media Marketing

The accounts, run as part of the brand rather than beside it.

After handover

More about Social Media Marketing

The problem

A feed that looks like a different company from the one in the pitch deck. Posting is steady, the look moves every week, and nobody can say what any of it is for.

Most social work drifts from the identity inside a month: different type, different colours, a voice nobody recognises. We plan, design and write it inside the system you already own, so the feed reads as the same company as the website, and the templates are yours either way.

What lands

A monthly content plan
Post and story templates in your identity
Captions written in your voice
Scheduling and publishing
A monthly report on what worked

Not included

Ad budget
Influencer contracts
Replies and moderation around the clock

How it runs

One brief. Three weeks. No status calls.

Your time in this is a brief at the start and a sign-off at the end. Nothing in between needs a meeting.

Week 1

See the Problem

We put you side by side with the companies you keep losing to and mark the exact places a buyer decides you are the cheaper option.
Week 1 to 2

Own a position

We settle what you sell, who it is for, and why you cost more. Then we write the language everyone uses, so nobody improvises the answer when someone pushes back on price.
Week 2

Look the part

Wordmark, type, colour and the rules that hold them together. Built as a system, so nothing you ship afterwards quietly undercuts the number on your proposal.
Week 3

Keep it forever

We design and ship the site, then hand over the files, templates and a written guide your team can run without us.

At handover

You own all of it.

Consistency should not depend on us still being here. Everything we make is handed over in a form your team can run.

Working source files, not exports
Templates your team can edit
A written guide, so consistency does not depend on us
Nothing rented back
No retainer needed to stay consistent

Proof

One project, told straight.

BlackOrchid

Power that whispers: an identity for a firm whose product is discretion.

No outcome figure is published here, because the numbers that would go in it belong to the client rather than to us.

Read the case study

“OOVERT did a lovely job redesigning the Kindred logo and branding. They understood our vision and turned it into something modern, warm, and memorable. Thoughtful, fast, and beautifully executed, we couldn’t be happier!”

Kendra M. Coleman, Founder of Kindred Organizational Consulting, Inc.

Questions

The ones we actually get.

Answers here match the ones on the homepage, so the two cannot drift into saying different things.

Founders who are winning on the work and losing on the pitch, priced against cheaper competitors because nothing about how they present says otherwise.
Three weeks from brief to handover: audit, positioning, identity system, then build and hand over.
A brief at the start and a sign-off at the end. Nothing in between needs a meeting.
Yes, outright. You get working files, templates and a written guide, with nothing rented back and no retainer needed to stay consistent.
Revisions happen at the approval points, where they are already costed into the schedule. Changes asked for outside them move the handover date, and we tell you by how much before starting.
No. The identity is designed, not generated.
Yes. Build and handover is the fourth phase. The site is designed and shipped as part of the same run, not quoted separately afterwards.
One structured brief. It asks the questions we have learned actually change the work, and none of the ones that only make a form look thorough.
Yes, logo design is its own service. What it does not carry is the system around the mark. Type, colour and the usage rules live in the identity work, and without them a logo drifts the first time somebody else opens the file.
No. Positioning is the second phase. Arriving with it settled is welcome and speeds the run up, but working it out is part of what you are buying.
We give direction: what each page has to say, in what order, in the language settled during positioning. Writing the finished copy is not part of the run.
Hosting, domains and any third-party licences stay in your name, so nothing is rented through us. Photography and video production are not covered either. Each service on the services page states its own boundary, so you can see where it stops before you buy it.
Because the time normally goes on scheduling rather than on work. The four phases run back to back, your input lands at the start and the end, and nothing sits waiting on a calendar.
Nothing has to. You hold the working files, the templates and a written guide, so your team can run it without us. Ongoing exists for teams who would rather we stayed on hand, and it is a choice rather than a condition.
We would rather you did not. Every page is drawn on the identity system, so building the site first means settling the same argument twice. If your identity is already documented, say so in the brief and we will work from it.
Run the diagnostic. Four questions on what you sell and who buys it, about a minute, and it needs no reply from us. It will tell you where the gap is before you commit to anything.

Six services. One argument.

One brief. Three weeks. No status calls.

See the Problem

Own a position

Look the part

Keep it forever

You own all of it.

One project, told straight.

BlackOrchid

The ones we actually get.

Get your brand diagnostic for free!

Analytics Notice

Talk to OOVERT

Six services. One argument.

The six services in detail

One brief. Three weeks. No status calls.

See the Problem

Own a position

Look the part

Keep it forever

You own all of it.

One project, told straight.

BlackOrchid

The ones we actually get.

Who is this for?

How long does it take?

How much of my time does it need?

Do I own the files?

What if I want changes?

Do you use AI to generate the work?

Do you build the website too?

What do you need from me to start?

Can you just do the logo?

Do I need my positioning sorted before we start?

Do you write the copy?

What is not included?

Why three weeks?

What happens after handover?

Can we start with just the website?

What if we are not ready to start?

Get your brand diagnostic for free!