The mark, and the rules that keep it one mark.
Identity system
The problem
A mark that was picked rather than drawn. It holds on the sign and falls apart at sixteen pixels, and nobody in the company can say why the colours are those colours.
A logo is the fastest thing a buyer reads about you, and the easiest thing for a team to wreck by accident. We draw one that holds at favicon size and at wall size, then write the rules that stop it drifting the first time someone else opens the file.
What lands
- Primary wordmark
- Stacked and horizontal lockups
- Icon and favicon
- Clear space and minimum sizes
- Source files owned outright
Not included
- A full identity system
- Stationery and collateral
- Website design