- 1 logo concept
- Logo transparency
- Vector & source files
- Print-ready files
- 2 revisions
- 2-day delivery
Camouflage is for prey.
OOVERT designs logos, builds brands, and writes the guidelines that keep them consistent. Strategy-first, so your company looks like the obvious choice, not one more option that looks and sounds like the rest.
The premise
Most branding is camouflage.
Safe colours. Borrowed language. A logo built to upset no one, and forgotten by everyone. That is not branding. It is money spent to stay invisible, and companies pay it every month.
We build the opposite.
A clear brand is a business asset.
It shortens your sales cycle, protects your pricing when the market gets nervous, and gives customers a reason to choose you before they have even spoken to you.
Visibility is economics. It starts with Branding: the one true thing no competitor can copy, sharpened until the market cannot look away. Then a Logo they recognise before they read it, and Guidelines that keep every part of it consistent, everywhere. Camouflage is for prey. We build brands that refuse to hide.
The practice
We keep the offer short on purpose.
A mark built on a real idea, drawn to hold at any size, with every file and rule to use it.
The whole brand, strategy-first: the name, the identity, the voice, and the system that carries it.
The rulebook that keeps it all consistent, clear enough for anyone on your team to follow.
Every engagement runs on senior people start to finish, so your brand is never handed to a B team.
The packages
Professional branding in the US averages about $7,500. Ours start at $280.
Agency-grade branding, a fraction of the cost.
Fixed scope, fixed price, delivered fast. One brief, one invoice, one launch.
Everything in Basic, plus
- One considered direction
- Complete brand guidelines
- Competitive analysis
- Colour palette & typography
- Imagery & graphic styles
- Logo usage guidelines
- Social media kit
- 3D mockups
- Business-card design
- Unlimited revisions
Everything in Premium, plus
- Marketing angles strategy
- Brand vision & voice
- 10 social creatives
- LinkedIn profile design
- Email marketing design
- 5 Google ad banners
- 5 static ad creatives
- Packaging & merchandising
- Pattern, icon & UI assets
- 5-day delivery
Design on tap, month to month. Pause or cancel anytime, no lock-in.
- Unlimited brands
- Unlimited users
- Unlimited revisions
- Senior designers only
- Pause or cancel anytime
Everything in Solo, plus
- Two requests in parallel
- Priority turnaround
- Dedicated project lead
- Quarterly brand review
- Pause or cancel anytime
Everything in Studio, plus
- Multiple parallel requests
- Multi-disciplinary team
- Same-day standups
- Custom SLAs
- Named references on request
Our senior people, embedded in your team for as long as you need them.
- Full-time, dedicated
- Your tools & workflow
- Direct daily comms
- Monthly rolling
- Pause anytime
- 2 to 3 senior specialists
- Design, strategy & direction
- Shared project lead
- Your tools & workflow
- Monthly rolling
- Designers, strategists & engineers
- Scales up or down monthly
- Embedded project management
- Custom SLAs
- Named references on request
Money-back guarantee. If the work is not right, we keep going until it is, or we refund you.
The evidence
Proof, on request.
We do not publish a client wall. The numbers that matter in your category, and clients you can call, are yours on request.
See the workThe studio
Senior hands only. Four disciplines. One question: would we sign it?
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We show you one direction, not three. Choosing is the hard part, and it is the part you are paying us for.
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If something is not working, we say so in the room, not in the wrap-up email.
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Good taste is not a line on the invoice. It is the reason to hire a studio like this one.
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If the strategy cannot survive being explained in a hallway in one breath, it is not finished.
A distributed studio across six timezones. We work wherever the project takes us.
Meet the studioThe questions
Straight answers.
How can you charge a fraction of the usual agency price?
Senior people, no overhead, no account managers, no juniors billed as experts. You pay for the work and the taste, not the office. The thinking is the same one a network agency would charge ten times for.
Do you only design logos, or the whole brand?
The logo is one part. We name companies, decide what they stand for, and build the whole system the logo lives inside: strategy, voice, colour, type and motion.
Will our brand end up looking like everyone else's?
No. Everything is built on the one true thing about your company that no competitor can honestly claim, so the result is specific to you by construction. We do not start from templates or trends. Camouflage is the enemy here: a brand that blends in is a brand that gets missed.
We already have a brand. Do we start from scratch?
Rarely. We begin by auditing what you have and finding the equity worth keeping, the recognisable parts you have already paid for in years of recognition. Then we sharpen the positioning and rebuild only what is holding you back. A good rebrand should feel like the company finally looking like itself.
How long does it take?
Fixed-scope projects ship in two to five working days. A full strategy-led identity runs a few weeks, because the thinking cannot be rushed. You get a real date before we start.
What do you need from us to get started?
A short kickoff, honest access to the people who know the company best, and decisions when we ask for them. We carry the strategy, the making and the detail. Your part is candour and a few well-timed calls, and most of the load stays with us.
How do revisions work?
Every package lists its rounds, and the recommended tier is unlimited. Either way the money-back guarantee stands: we keep going until you are happy, or we refund you.
Who owns the final brand and files?
You do. Full rights and every source file transfer to you on final payment. No licensing games, no holding your logo hostage.
You are a distributed studio. How do we actually work together?
Senior people across six timezones, in direct contact with you start to finish. Calls when they matter, async when they do not, and one person who owns your project.
The invitation
Say it out loud.
new@oovert.comIf you are serious about the work, tell us about the project and roughly what you plan to invest. We read everything that fits.