Terms

This site is operated by OOVERT, a brand identity studio working in the United Kingdom and the United States. Where these terms say we, us or our, they mean OOVERT. Where they say you, they mean the person reading the site or the business commissioning the work. Contact us at any time at support@oovert.com.

You may read this site, and you may share links to it. You may not:

• Copy the design, the copy or the case studies and present them as your own.
• Scrape it in bulk, or use it to train a model without asking us first.
• Attempt to break, overload or gain unauthorised access to it.
• Use it to do anything unlawful.

The brand diagnostic is offered free and in good faith. It scores four answers and gives you an opinion worth thinking about. It is not a valuation, an audit, or professional advice, and you should not make a financial decision on the strength of a number a form gave you in ninety seconds.

The OOVERT name, logo, site design, written copy and the work shown in the portfolio belong to us or to the clients who commissioned them. Nothing on this page gives you a licence to use any of it.

Client marks shown in the portfolio remain the property of those clients and appear with their permission, as a record of work we did, not as an endorsement of anything else.

We keep the site up and accurate, but we do not guarantee that it will always be available or entirely free of errors. Prices, timelines and service descriptions may change, and nothing on this site is a binding offer until we have both agreed a proposal in writing.

A project starts when you complete our brief and we send you a proposal covering the scope, the fee and the dates, and you accept it in writing and pay the deposit. Until all three of those have happened, no slot is held and no work has begun.

Our standard engagement runs in four phases across roughly three weeks: audit, positioning, identity system, then build and handover. Timelines quoted on this site are typical rather than guaranteed, and the dates that bind us are the ones in your proposal.

The schedule assumes you provide, promptly:

• A completed brief at the start.
• A single named person who can approve work on your behalf.
• Any assets we need from you, such as photography, copy or existing files, together with the right to use them.
• Feedback and approvals at the points set out in the proposal.

You confirm that anything you send us is yours to send. If a third party claims that material you supplied infringes their rights, you are responsible for that claim, and you will cover us for the costs of it.

Where we are waiting on you, the schedule pauses. It restarts when the thing we were waiting for arrives, and the handover date moves by the length of the wait.

Each phase ends at an approval point, and revisions belong there. The time for them is already costed into the schedule, so asking for changes at an approval point costs you nothing and moves nothing.

Changes requested outside those points, or after a phase has been signed off and the next has begun, are a new piece of work. We will tell you what it costs and how far it moves the handover date before we start it, never afterwards.

If a phase has not been approved or rejected within ten working days of us asking, we treat it as approved and move on, so that one unanswered email cannot leave a project open indefinitely.

Fees are set out in your proposal. Unless it says otherwise, a deposit is payable before work begins and the balance is payable on handover.

• Invoices are due within 14 days of the date on the invoice.
• Quoted fees exclude value added tax and any sales tax, which is added where it applies.
• You pay any bank charges or currency conversion costs on your side of the transfer.
• Late payment may pause the work, and we may charge statutory interest on an overdue invoice.

Refunds and cancellations are set out separately, on the refunds page, which forms part of these terms.

On receipt of final payment, every right in the final delivered work transfers to you outright. That includes the wordmark, the identity system, the site we built and the documentation, and it is a full assignment rather than a licence. You own it. We do not rent it back to you, and you do not need a retainer with us to keep using it.

You receive:

• Working source files, not only flattened exports.
• Templates your team can edit.
• A written guide, so consistency does not depend on us.

Two narrow exceptions, stated plainly rather than buried. We keep ownership of the concepts we showed you and you did not select, and of our own general methods, tools and internal templates, none of which are part of your identity. And any third party asset in the work, such as a licensed typeface or a stock photograph, comes on that licensor terms rather than ours, and we will tell you which is which at handover.

Until final payment clears, the work remains ours and is not licensed for use.

We would like to show your project in our portfolio and on social media once it is public. If you would rather we did not, tell us and we will not, and it will not change the price or anything else about the engagement. If you need the work kept confidential for a period before launch, say so at the brief and we will hold it.

Each of us will keep the other commercially sensitive information confidential, and use it only for the project. This does not cover information that is already public, that we knew before you told us, or that we are required by law to disclose.

We promise to carry out the work with reasonable skill and care, to the standard you would expect of a professional studio. We promise that the work is ours and, so far as we are aware, does not infringe anyone else rights. The identity is designed by people, and it is not generated.

We do not promise commercial results. A brand identity changes how a buyer reads your business, and it is one input among many into whether they buy. Nobody can honestly guarantee revenue, and we do not.

We do not provide legal advice, and a design review is not a trademark search. Before you commit to a name or a mark, have a trademark attorney clear it in the territories you trade in. We will happily work alongside whoever does that, but the clearance itself is not ours to give.

Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot lawfully be limited. Where you deal with us as a consumer, your statutory rights are unaffected by anything here.

Subject to that, our total liability in connection with a project is limited to the fees you have paid us for it, and neither of us is liable to the other for loss of profit, loss of business, loss of goodwill or any indirect loss.

This is the ordinary allocation of risk for studio work of this size, and it is the reason the fee is what it is rather than several times higher.

Either of us may end an engagement in writing. What happens to money already paid is set out on the refunds page.

We may end it immediately if an invoice is more than 30 days overdue, or if we are asked to produce something unlawful, dishonest or designed to mislead. That last one is rare, and it is not negotiable.

These terms, and your use of this site, are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction over any dispute about them.

Because we also work with clients established in the United States, an engagement agreement for a project with a United States client may instead specify the law and the courts of a United States jurisdiction. Where it does, that agreement governs that project, and this section continues to govern use of the site.

If any part of these terms turns out to be unenforceable, the rest of them continue to apply.