who we are, honestly
We build the reason people choose you.
OOVERT is a brand identity studio for founders who are winning on the work and losing on the pitch.
what we actually do
One argument,
One argument,
made properly
.
Every piece of work here exists to move you off the price conversation.
OOVERT designs the identity a company is actually worth, so buyers price it correctly before anyone speaks. That means the positioning, the language, the mark and the system that holds them together, then the site those things live on. Three weeks from brief to handover, and you own the lot.
We work with founders in the United Kingdom and the United States, mostly in categories where everyone looks the same and the cheapest quote wins by default.
Four things we will
not
budge on.
-
Price is a story, not a number
Founders come to us underpriced and forgettable. Almost none of them have a quality problem. They have a legibility problem: nothing about how they present tells a buyer why they cost more, so the buyer decides on the only figure they can see.
-
A logo is not an identity
A mark that was picked rather than drawn holds on the sign and falls apart at sixteen pixels, and nobody in the company can say why the colours are those colours. We build the system underneath it, so what you ship next year still agrees with what you shipped today.
-
Designed, not generated
We do not generate the work. A model can produce something that looks like an identity, and it cannot make the argument for your price, which is the part you are actually buying.
-
You own it outright
Every file, on handover, with nothing rented back. A studio that keeps your source files has made you a subscriber rather than a client, and we would rather earn the next project than hold the last one hostage.
Three weeks
,
four phases.
brief on Monday, files on the Friday after next
-
See the Problem
Week 1
We put you side by side with the companies you keep losing to and mark the exact places a buyer decides you are the cheaper option.
-
Own a position
Week 1 to 2
We settle what you sell, who it is for, and why you cost more. Then we write the language everyone uses, so nobody improvises the answer when someone pushes back on price.
-
Look the part
Week 2
Wordmark, type, colour and the rules that hold them together. Built as a system, so nothing you ship afterwards quietly undercuts the number on your proposal.
-
Keep it forever
Week 3
We design and ship the site, then hand over the files, templates and a written guide your team can run without us.
Yours, on handover.
Set out in full as clause 10 of the terms, not just promised here.
- Working source files, not exports
- Templates your team can edit
- A written guide, so consistency does not depend on us
- Nothing rented back
- No retainer needed to stay consistent
What a client said
“Really enjoyed working with OOVERT. They were friendly kept me in the loop the whole time and the logo turned out exactly how I wanted it for my brand. Got all the final files on time with nothing missing. Any questions I had were answered quickly. Will be reaching out again for sure!”
Recent clients
