how the three weeks actually go
Three weeks, brief to handover.
Four phases, four approval points, and a date we tell you before we start rather than after we miss it.
- Brief to handover
- 3 weeks Brief to handover
- Approval points
- 4 Approval points
- Meeting required
- 1 Meeting required
What happens,
week by week
.
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See the Problem
Week 1
We put you side by side with the companies you keep losing to and mark the exact places a buyer decides you are the cheaper option.
- We line your brand up against the companies you actually lose to, not the ones you admire.
- We mark the specific moments a buyer decides you are the cheaper option.
- You get the findings in writing, whether or not you carry on with us.
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Own a position
Week 1 to 2
We settle what you sell, who it is for, and why you cost more. Then we write the language everyone uses, so nobody improvises the answer when someone pushes back on price.
- We settle what you sell, who it is for, and why you cost more than the alternative.
- We write the language your team uses, so nobody improvises when a buyer pushes back on price.
- This is the phase that decides whether the identity has anything to carry.
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Look the part
Week 2
Wordmark, type, colour and the rules that hold them together. Built as a system, so nothing you ship afterwards quietly undercuts the number on your proposal.
- Wordmark, type, colour, and the rules that hold them together.
- Built as a system rather than a logo, so what you ship next year still agrees with it.
- Designed by people. We do not generate the work.
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Keep it forever
Week 3
We design and ship the site, then hand over the files, templates and a written guide your team can run without us.
- We design and ship the site as part of the same run, not as a separate quote afterwards.
- You receive working files, editable templates and a written guide.
- Nothing is rented back, and you need no retainer with us to stay consistent.
Four things, and none
of them are
meetings.
The three week schedule assumes these arrive promptly. Where we are waiting on you the schedule pauses, and the handover date moves by the length of the wait. That is in the terms rather than sprung on you later.
-
One completed brief
It asks the questions we have learned actually change the work, and none of the ones that only make a form look thorough.
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One person who can approve
A single named decision maker. Design by committee is the most reliable way to turn three weeks into three months.
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Any assets that are yours
Photography, copy or existing files, together with the right to use them.
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Answers at the approval points
Four moments across three weeks. Nothing in between needs a meeting.
the bit everyone gets wrong
Changes belong at the approval points.
Each phase ends at an approval point, and the time for revisions is already costed into the schedule. Asking for changes there costs you nothing and moves nothing.
Changes requested outside them, or after a phase has been signed off and the next has begun, are a new piece of work. We tell you what it costs and how far it moves the handover date before we start it, never afterwards.
If a phase is not approved or rejected within ten working days of us asking, we treat it as approved and move on, so one unanswered email cannot leave a project open indefinitely.
What a client said about working with us
“They understood our vision and turned it into something modern, warm, and memorable. Thoughtful, fast, and beautifully executed.”
