What SEO covers
SEO
After handover
The problem
You rank for what you are cheapest at rather than what you are best at, so the traffic that arrives is already shopping on price.
Structure, technical foundations and content direction, so the site earns its traffic rather than renting it. Positioning decides what you are worth ranking for; this makes sure the ranking is worth having.
What lands
- Technical audit
- Keyword and intent mapping
- On-page structure
- Content direction
- Reporting
Not included
- Paid search
- Link buying
Before you buy
Questions about SEO
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A technical audit, keyword and intent mapping, on-page structure, content direction, and reporting.
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No. Paid search and link buying are not part of it.
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Because positioning decides what you are worth ranking for. Without it you tend to rank for what you are cheapest at, and the traffic that arrives is already shopping on price.
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Content direction is included: what to write, for which searches, and why. Writing the finished copy is not.
