What Logo Design covers
Logo Design
Identity system
The problem
A mark that was picked rather than drawn. It holds on the sign and falls apart at sixteen pixels, and nobody in the company can say why the colours are those colours.
A logo is the fastest thing a buyer reads about you, and the easiest thing for a team to wreck by accident. We draw one that holds at favicon size and at wall size, then write the rules that stop it drifting the first time someone else opens the file.
What lands
- Primary wordmark
- Stacked and horizontal lockups
- Icon and favicon
- Clear space and minimum sizes
- Source files owned outright
Not included
- A full identity system
- Stationery and collateral
- Website design
Before you buy
Questions about Logo Design
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A primary wordmark, stacked and horizontal lockups, an icon and favicon, and the clear space and minimum sizes that keep the mark intact. The source files are yours outright.
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That is the first test it has to pass. We draw it to hold at favicon size and at wall size, and the minimum sizes in the rules say exactly how small each version can go.
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The rules travel with it: clear space, minimum sizes and which lockup goes where. They are written so the next person to open the file can use it without guessing.
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Yes. The Kindred rebrand started from a mark the company already had. The piece on it, in the journal, shows what changed and why.
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A full identity system, stationery and collateral, and website design. Each of those is its own service, so you can see where the logo work stops before you buy it.
