What Brand Identity Design covers
Brand Identity Design
Positioning, then identity system
The problem
Every asset is a decision made from scratch, so nothing compounds. Two people describe the company two different ways and the buyer hears both.
Type, colour, layout and language, built as a system so everything you ship afterwards agrees with everything else. This is the part that decides whether you read as the expensive option before anyone on your team has spoken.
What lands
- Audit against the companies you lose to
- Positioning and the language to defend it
- Typography and colour system, contrast measured
- Usage rules
- A guide your team can run without us
Not included
- Site design and build
- Ongoing campaign assets
Before you buy
Questions about Brand Identity Design
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A logo is one mark. An identity is the system around it: type, colour, layout and language, with the rules for using them, so everything you ship afterwards agrees with everything else.
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An audit against the companies you lose to, your positioning and the language to defend it, a typography and colour system with contrast measured, usage rules, and a guide your team can run without us.
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Because the identity has to win against the companies you actually lose to. In the first week we put you side by side with them and mark the places a buyer decides you are the cheaper option. You get the findings in writing whether or not you carry on with us.
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Yes. Contrast is measured as part of the colour system, so text and backgrounds are checked against each other rather than chosen by eye.
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Not on its own. Web design and development are separate services. When they run together, the site is designed on the identity system in the third week, in the same run.
