Why our prices are on the site
Most studios will not quote until you have had two calls. We publish three numbers and what each one includes. That is a choice, and it costs us some work.
7 September 2026 ยท 2 min read
The pricing page lists every tier, all in, with what is included and what is not. This is unusual for identity work, and the reason it is unusual is worth saying plainly.
What a hidden price is actually for
A studio that will not quote until the third call is not protecting the quality of the work. It is preserving the option to price you individually, based on what it learns about your funding, your urgency and how much you seem to want it. That is a legitimate commercial strategy. It is also the reason founders come to us having been quoted three wildly different numbers for the same scope.
What publishing costs us
It loses us the projects where the number is wrong for the buyer, which is most of the point, and it removes the room to charge more when somebody is clearly desperate. We think both of those are fine. A price that only works when the buyer does not know the alternatives is not a price, it is a negotiation you were always going to lose.
What it buys you
You can decide whether to start a conversation without having one. You can compare us to another studio on scope rather than on how the call went. And when we say the run is one price with no scope creep, that promise is checkable, because the number it refers to is written down where you can go back and read it.
When the published number is the wrong one
Sometimes it is. If the job does not fit a tier we say so and write a number for it, and we say that before you pay rather than after the first invoice. The published prices are the honest common cases, not a claim that every project on earth fits into three boxes.
