The branding studio

Senior hands only.

A distributed studio of senior people. No juniors, no handoffs, no house style, just the sharpest answer to one question, asked of every project.

Camouflage is for prey.

Most branding is camouflage: safe colours, borrowed language, a logo built to upset no one and remembered by no one. We build the opposite: brands that choose to be seen, and are chosen because of it. That is the whole studio in one line.

Four disciplines

  1. Strategy

    The one true thing no competitor can copy. A few weeks of interviews and audits to find it, then everything else gets built on top.

  2. Positioning

    One sentence about who you are for and why you are the obvious choice, sharpened until only you can say it.

  3. Identity

    Mark, type, colour, voice and motion, built into one system people recognise before they finish reading it.

  4. Guidelines

    The rules that keep the identity sharp after handover: logo usage, colour, type and voice, written for the people who will use them every day.

How we behave

  1. We show you one direction, not three. Choosing is the hard part, and it is the part you are paying us for.

  2. If something is not working, we say so in the room, not in the wrap-up email.

  3. Good taste is not a line on the invoice. It is the reason to hire a studio like this one.

  4. If the strategy cannot survive being explained in a hallway in one breath, it is not finished.

Six timezones, right now

--:-- Pacific
--:-- Eastern
--:-- London
--:-- Central Europe
--:-- South Asia
--:-- Tokyo

Distributed across six timezones. We work wherever the project takes us, senior people start to finish.

Would we sign it?

That is the only test that matters here. If the work would not carry our own name, it does not ship. Tell us what you are building.

Start a project