- 1 logo concept
- Logo transparency
- Vector & source files
- Print-ready files
- 2 revisions
- 2-day delivery
Pricing
How much does branding cost?
Straight numbers, no "it depends." Here is what branding actually costs across the market, and what it costs with us.
Branding is priced all over the map. Here is the honest spread:
- Freelancer or template shop
- $250 – $5,000
- Boutique agency
- $5,000 – $20,000
- Full brand-identity package
- $2,500 – $50,000
- Network agency, enterprise scale
- $70,000 – $100,000+
The average US company spends about $7,500 on branding. Most of that pays for overhead, account managers and juniors billed as experts, not the thinking.
What it costs with OOVERT
Professional branding in the US averages about $7,500. Ours start at $280.
Agency-grade branding, a fraction of the cost.
Fixed scope, fixed price, delivered fast. One brief, one invoice, one launch.
Everything in Basic, plus
- One considered direction
- Complete brand guidelines
- Competitive analysis
- Colour palette & typography
- Imagery & graphic styles
- Logo usage guidelines
- Social media kit
- 3D mockups
- Business-card design
- Unlimited revisions
Everything in Premium, plus
- Marketing angles strategy
- Brand vision & voice
- 10 social creatives
- LinkedIn profile design
- Email marketing design
- 5 Google ad banners
- 5 static ad creatives
- Packaging & merchandising
- Pattern, icon & UI assets
- 5-day delivery
Design on tap, month to month. Pause or cancel anytime, no lock-in.
- Unlimited brands
- Unlimited users
- Unlimited revisions
- Senior designers only
- Pause or cancel anytime
Everything in Solo, plus
- Two requests in parallel
- Priority turnaround
- Dedicated project lead
- Quarterly brand review
- Pause or cancel anytime
Everything in Studio, plus
- Multiple parallel requests
- Multi-disciplinary team
- Same-day standups
- Custom SLAs
- Named references on request
Our senior people, embedded in your team for as long as you need them.
- Full-time, dedicated
- Your tools & workflow
- Direct daily comms
- Monthly rolling
- Pause anytime
- 2 to 3 senior specialists
- Design, strategy & direction
- Shared project lead
- Your tools & workflow
- Monthly rolling
- Designers, strategists & engineers
- Scales up or down monthly
- Embedded project management
- Custom SLAs
- Named references on request
Money-back guarantee. If the work is not right, we keep going until it is, or we refund you.
What moves the number is simple: how much strategy the work needs, how many deliverables you want, and who actually does the work. A logo is cheap. A brand that shortens your sales cycle is a different purchase.
Money, answered.
How much should a small business spend on branding?
Enough to be chosen, not so much that you feel it for a year. Most small businesses land between a few hundred and a few thousand dollars, the range our work sits in. Spend it on the thinking and the taste, not the office overhead.
Why is OOVERT so much cheaper than a typical agency?
Senior people, no overhead, no account managers, no juniors billed as experts. You pay for the work and the taste, not the office. The thinking is the same one a network agency would charge ten times for.
What is included in the price?
Every package lists its scope in full before you buy. Depending on the tier: strategy, positioning, logo, type, colour, voice, guidelines and every source file. No surprise line items, no licensing games. The brand and its files are yours on final payment.
Do you offer monthly or payment options?
Yes. Alongside fixed-scope projects we run monthly retainers, design on tap, pause or cancel anytime, and embedded staffing for teams that need senior hands full-time. Pick the shape that fits how you work.
Is cheaper branding worse branding?
Cheaper overhead is not cheaper work. What makes branding bad is juniors, templates and no strategy, not the invoice. Ours is senior-only and strategy-led, and the money-back guarantee stands behind every project.
What if I am not happy with the work?
We keep going until you are, or we refund you. That is the whole guarantee, and it applies to every tier.
Tell us the budget. We will tell you the truth.
Send us the project and roughly what you plan to invest. We will tell you honestly what it takes, and whether we are the right studio for it.
Start a project